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LET'S MAKE
LEARNING
FUN AGAIN

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LET'S
GET
INTERACTIVE

Welcome to the Customer Journey Game, a highly engaging and informative business board game designed to foster employee engagement and cultivate a customer-centric culture within your organization.

 

By simulating the various stages of a customer journey and exploring the multitude of touch points encountered along the way, this interactive game seeks to deepen employees understanding of the end-to-end customer experience. It provides invaluable insights into the pivotal moments where customers interact with your company or brand, illuminating how their journey can be influenced positively or negatively at each stage.

LET'S DRIVE
EMPLOYEE
ENGAGEMENT

Harnessing the power of experiential learning and drawing inspiration from the renowned methodology of Monopoly™, this innovative game empowers players to actively shape their success by delivering exceptional experiences at the touch points throughout the customer journey. It offers a unique opportunity to win or lose customers based on the quality of interactions they provide.

The interactive activity of the game empowers employees with the knowledge of how they can contribute to improving the end-to-end customer experience, as well as involves them in the process of problem solving. ​

 

At the end of the game, employees are encouraged to share ideas on how the company can improve at each key pillar of customer experience being  people, processes, and technology. This interactive activity fosters employee engagement and ownership in creating a remarkable customer journey in the future.

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GET
READY

Get ready to embark on an exciting interactive journey where you and your team will acquire invaluable insights to bolster your customer-centric approach.

Enjoy The Customer Journey Game together and discover the key to creating extraordinary customer experiences

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CUSTOMER
JOURNEY
STAGES

Designed with the customer journey in mind, the game emphasizes the 5 stages of a typical customer journey, as well as the numerous touch points that occur along the way.

 

The game aims to broaden the perspective of employees

to beyond just the moment of purchase and grasp the significance of every touch point along a customer's journey.

Whether customers are searching online, reading reviews, visiting a store, reaching out via phone, or interacting with front line sales, each of these moments holds considerable influence over the overall experience. It's important for employees to understand that everyone within an organization has a vital role in delivering a seamless and delightful customer journey.

THROW THE DICE & TAKE
A CHANCE

In this fun and engaging game, players get to throw a dice and move their customer avatar across the beautifully designed board. Along the way, they'll land on Happy Customer, Unhappy Customer, and Task blocks, which will require them to draw a corresponding card and either win or lose customers.

Players who land on 'Task Cards,' have the opportunity to suggest service improvements to delight future customers, identify current pain points in the current journey, capture a team selfie and sharing it on social media, or even record their team singing a popular song.

Just like creating wonderful memories for our customers keeps them coming back, the customer journey game creates an unforgettable experience that fosters long-term learning and contributes to building a customer-centric culture.

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PLAYER WITH
THE MOST
CUSTOMERS
WINS!

- just like in business!

In The Customer Journey Game players learn by doing and get the opportunity to truly understand the influence of their actions with every customer interaction.

 

Throughout the game, players earn happy customers by delivering exceptional experiences, while losing customers due to poor experiences.

 

The ultimate objective is to accumulate the highest number of customers by the game's conclusion, mirroring the competitive nature of real-world business. The player with the most customer's at the end of the game wins!

CORPORATE pack FOR CONFERENCES, EVENTS,
CX TRAINING & CUSTOMER SERVICE WORKSHOPS

LAUNCHING JUNE 2023

6 BOX
GAME
BUNDLE

LAUNCH SPECIAL INCLUDES A 1 YEAR LICENSE FEE

We're excited to offer companies the opportunity to purchase 'The Customer Journey Game 6 Box Bundle' and engage all their employees in this unique experiential learning activity anytime on a 1 year license.

 

The Customer Journey Game offers experiential learning at its best. It's fun, it's interactive and it's informative.

 

Experiential learning is an approach that focuses on acquiring knowledge and understanding through active engagement with real-world situations. It involves learning by doing, reflecting on the interactive experience, and applying the insights to their future actions. 

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WHAT'S
IN THE
BUNDLE

The Customer Journey Game 6 Box Bundle LAUNCH PACKAGE includes a 1 year license to play anywhere, anytime.  

 

  •  6 full sets of the game. Each game box accommodates up to 8 players per team. So a 6 box bundle accommodates up to 48 players at an conference, event or training session. But don't worry, if that's not enough, you can buy as many bundles as you need to accommodate larger groups at your corporate events.

  • One The Customer Journey Game box includes:-

  • 1 x fabric game board

  • 72 x game cards

  • 8 x acrylic player pieces

  • Happy customer tokens

  • 1 x large dice

GET IT BRANDED!  Companies have the option to purchase a branded version of The Customer Journey Game, which includes a logo on the fabric board and 72 game cards.

PLAY
ANYWHERE

ANYTIME!

AT COMPANY CONFERENCES, CORPORATE EVENTS & TRAINING!

Now you can train all your employees for 1 year for the normal cost of one training session.

The Customer Journey Game corporate bundle allows companies to take advantage of the benefits of experiential learning at company conferences, corporate events, cx training sessions and customer service workshops.

 

The game drives employee engagement and builds a customer centric culture at the same time.  With the purchase of the 1 year license, companies can use the game anywhere, anytime.

company conferences

corporate events

sales meetings

cx or customer service training

employee onboarding sessions

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INSIGHTFUL
EMPLOYEE
FEEDBACK

At the end of the game, players complete a 'Let's Share Ideas' form, where they identify 3 pain points on the customer journey and make 3 Quick Fix recommendations that can be implemented right away. Additionally, they list 3 improvements that require management intervention. Finally, they commit to 3 actions they can take tomorrow to contribute to a seamless experience in the future.

For convenience we offer an easy to download version of the 'Let's Share Idea's' form so you can download as many as you need. An optional extra on the purchase our 6 Box Bundle is to buy a link to an online mobile version of the form, where you can tailor the content of the survey to get answers to the questions you really need. It's all about making the feedback process as user-friendly as possible!

MORE ABOUT THE GAME

WATCH HOW
WE PLAY!

WHERE
WE PLAY

  • CONFERENCES

  • CORPORATE EVENTS

  • SALES MEETINGS

  • TRAINING SESSIONS

  • STRATEGY SESSIONS

The Customer Journey Game is ideal for creating interaction and setting a customer-centric theme at conferences, training sessions, sales meeting and strategy sessions. The game reinforces the reality that every person in the company plays an important role in providing a frictionless end-to-end experience. Lessons learned during the game are of benefit to employees at every level of an organisation.

The game accommodates a maximum 8 players in a team, preferably played at standard size banquet round tables, or square tables able to accommodate the game board which is 1200mm x 930mm.

 

The Customer Journey Game lasts 2 hours, starting with a presentation entitled 'Beyond Service to Driving Experience' followed by the game and finally a short feedback session, when delegates complete an online survey providing valuable feedback for Management

HOW
WE PLAY

Players throw a dice, move a piece around the board and land on either ‘Happy Customers’; Unhappy Customers’; or ‘Tasks’. Depending on where they land, they either win or lose customer tokens.

At each stage of the game, players take a corresponding card where they land and each one details how the customer perceived the experience at that stage of the journey.  Depending on where they land and how they performed at that stage, players win a Happy Customer token or lose a Happy Customer token. 

 

Along the way, they may be required to do a Google search for their company services, check out a competitors website, search for compliments on Twitter, repeat the company values or take a team selfie.

The player with the most customers at the end of the game Wins.....

just like in business.

WHY
WE PLAY

The Customer Journey Game highlights that businesses gain more benefit from retaining customers and increasing customer loyalty, rather than placing all their attention on customer acquisition. 

 

Statistics also show that it costs 8 times more to acquire a new customer, as opposed to upselling to an existing customer, so the Customer Journey Game focuses on touch points and pain points that influence buyer behavior and encourages employees to identify obstacles in the journey and make recommendations for improvements.

To increase customer retention, it is vitally important that every employee identifies where they play a part in the customer journey and consider how they can add more value. 

GAME
OUTCOMES

The game concludes with all players completing a 'Let's Share Idea's" session, where employees are asked to share their recommendations on how they think people, processes and technology can be improved to deliver a frictionless experience in the future. 

The feedback session concludes with asking Players to identify and commit to implementing "3 Quick Fixes" on returning to work the next day, which will improve the customer journey immediately.

In addition, survey questions also ask employees to share their recommendations on improvements  that would require Management intervention to fix. Survey results are shared with management immediately after the game and often provide invaluable insights for the company.

GAME GALLERY