CUSTOMER

JOURNEY

MAPPING

INTERACTIVE & IMMERSIVE WORKSHOPS

CUSTOMER JOURNEY MAPPING workshops map the current customer journey, identifying the key touch points and pain points currently experienced by the customer, and give participants the opportunity to identify where improvements can be made to create the ideal future customer journey

"Start with the customer experience and work back to the technology"

Steve Jobs, Apple

INTERACTIVE & IMMERSIVE WORKSHOPS

Customer Journey Mapping interactive 3 - 4 hour workshops  allow participants to get out of head space of being a supplier and into the head space of being a customer.  This allows them the opportunity to identify critical touch points, as well as pain points during a customer experience and make recommendations for improvements.

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After the Customer Journey Mapping workshop, participants categorize improvements into the key pillars of people, processes and technology and improvement tasks are allocated to the respective personnel in these departments to action.