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The Customer Journey Game
LET'S GET INTERACTIVE- LET'S PLAY THE CUSTOMER JOURNEY GAME!
The Customer Journey Game is a facilitated interactive business board game, designed to shift the thinking of employees from focusing primarily on the point of purchase, and expand their view to all the touch points a customer engages with the business. If we are to win the hearts and minds of customers, it’s essential that every employee understands the entire customer journey and considers where they can better influence the experience.
Watch the Customer Journey Game in action :
Designed to simulate an end-to-end customer journey, this is as close as you will get to understanding the customer experience and allow employees the opportunity to find areas of improvement.
The Customer Journey Game is based on the 6 stages of a customer journey - Awareness, Consideration, Purchase, Loyalty, Return.
To better understand our customers, it’s important to acknowledge that their purchase starts way before they buy; and their experience lasts long after the purchase. Whether customers search online, visit a store, call the office or engage with a sales representative, recognizing the key touch points during their end-to-end journey, allows us the opportunity to better influence their purchasing decisions.
The Customer Journey Game is designed to highlight the 6 stages of a customer lifecycle to employees in order that they can consider and recommend where improvements can be made.
The Customer Journey Game Box contains all elements for up to 8 x players in a team.
Delivery of The Customer Journey Game box is 7 - 10 days after confirmation of order / payment.