LET'S MAKE TRAINING FUN AGAIN - LET'S GET INTERACTIVE!
WHAT'S IN THE BOX - for 8 players
1 x Customer Journey linen game board, 8 x player pieces, 1 x dice,1 x set Happy Customer Cards, 1 x set of Unhappy Customer Cards, I x set of Task cards - sufficient for up to 10 x players for 1 x hour game.
The Customer Journey Game is an interactive business board game, designed to shift the thinking of employees from focusing primarily on the point of purchase and expand their view to all the touch points where a customer engages with the business. To win the hearts and minds of customers, it’s critical that every employee understands the entire customer journey and considers where they can better influence the experience. The Customer Journey Game is designed around the 6 stages of a customer journey from Customer Awareness, Consideration, Purchase, Use, Loyalty and finally Returning. It is important, that employees understand that the customer path to purchase starts long before they buy; and their experience lasts long after the buy. If we want customers to return, we need to deliver a smooth and consistent experience from every part of the company. Designed to simulate an end-to-end customer journey, this is as close as employees will get to understanding the customer experience, whilst at the same time allowing them the opportunity to identify areas of improvement. This is important, because according to research, involving employees in an interactive and immersive experience, greatly increases employee engagement.